This book is one of the most insightful reads that I have gotten my hands on lately. If you want to know where we are going in this new economy, READ THIS BOOK! The insights vary from what makes “Build-a-Bear Workshop” successful to even Disney World. It ties in so many different strategies dealing with branding and user experience. I couldn’t set the book down while reading it. I know its been out for a while but if you don’t own a copy, I highly suggest you get one asap!