When Oklahoma State University contacted The Moderns about hosting an event for their Sustainability Department and its donors on July 16th, 2010, we decided to cater the event solely from NYC gardens (rooftop gardens to be exact). The result was a collaboration between Annie Novak from Eagle Street Rooftop Farm and Mary Cleaver from the Cleaver Company.

Role: Event Coordinator

Client: Oklahoma State University

Project: OSU Donor Event

Location: New York, NY

{ This project was created under creative direction of Janine James and The Moderns. }

Project Insight #1. Only local organic produce was served for this event. Most was harvested from the Eagle Street Rooftop Farm in Brookly, NY, and the wine came from Long Island, NY.

Project Insight #2. The Mary Cleaver Company was chosen to cater the event as they have been known to cater high-profile events in NYC using only local organic produce for her events.

Design Solution | A. To end the event, The Moderns gave out literature about themselves in packages made from recycled paper infused with seeds. By planting the packaging atendees were able to continue engage in the event’s concept after it had ended.