A gallery, office, community center, and educational space – this rebrand and office design took a typical print shop to all of the above and beyond. Through exploration of reusing space and materials, this space incorporated a holistic Cultural Brand approach. Flexible community space connects locals with Quality Printers and QP2 Creative even after office hours through gatherings and events. Reused materials saved the environment and kept the project on budget.

Featured in Heed Magazine in October 2011 in the article, heed_qualityquantity, this design shows how thinking outside the cubicle includes looking at a company from a bigger community perspective. In the company rebrand and office buildout, we positioned Quality Printers and QP2 Creative as a company with big ideas and printing solutions. Concepts of community advocacy, [re]thinking service, and [re]defining community integrated with Quality Printers solutions based approach to printing and design became evident in the rebrand of the company and the planning and design of their new office.

Role: Lead Designer

Client: Quality Printers | QP2 Creative

Project: Office Design | Buildout | Company Rebrand

Location: White Plains, MD

 

Project Insight #1. As we began the interiors project, we researched how to reuse construction materials and even reuse space.

Project Insight #2. The reception area features a coffee bar area for clients. Approaching Quality Printers and QP2 Creative’s clients from an experiential and sensory level, fresh coffee and refreshments are always served in the reception. This area features two floating shelves and a backsplash  constructed out of stacks of recycled paper behind a repurposed piece of plexiglass. The effect is simple and engaging and references Quality Printers’ association with paper.

Design Solution | A. When planning the office, we decided to plan the front studio area as a Creative Cultural Center that supported art, community, and learning allowing us to reuse the space in the evenings for the local community. This concept of bringing art and cultural activities was further expanded upon later with the creation of the non-profit organization, The Southern Maryland Creative Cultural Center, a non-profit organization that operates out of Quality Printers and QP2 Creative's office.

Project Insight #3. The front gallery and community space allows for artists to display and sell artwork and it also fosters community interaction at the large central table.

Project Insight #4. Local non-profits, business networks, schools groups, politicians, and small businesses meet in the front gallery space allowing the space be used for different functions in the evenings and at other times when the office would typically be closed.

Project Insight #5. Local bands have begun to use the center as a place to play shows for the community.

Design Solution | B. Sliding plexiglass conferene room doors were constructed out of reused plexiglass and reused aluminum supports purchased from a reuse store in Brooklyn, NY.

Project Insight #6. We constructed a small conference room to allow us to meet and discuss our solutions based approach to design and printing with clients and, furthermore, give our clients, small business owners, a local alternative meeting place to Starbucks and other national chains.

Project Insight #7. The old carpet of the office was removed and the floors of the space were painted a dark gray, an inexpensive alternate to other types of flooring.

Project Insight #8. The logo of the company was updated during the rebrand to give it a cleaner and more consistent look with the rest of the brand. The mascots of the brand, David and Goliath, represent small companies and larger corporate giants. Goliath is not ever represented as a negative figure, just a different perspective that small businesses need to work with and learn from. These two figures have begun to take on a much bigger role than just simply graphic representations of the characters. They each have facebook pages, where clients can choose to “like” and interact with one, the other, or even both.

Project Insight #9. The main company logo behind the reception area, was constructed using over 10,000 clear pushpins.

Project Insight #10. The mobile fluorescent light fixtures were created by reused T5 fixtures purchased at the Habitat for Humanity ReUse Store. I worked with an electrician to place the fixture through a 1:1 scale model that I mocked up prior to installation. The result is a dynamic light sculpture, using only reused materials.

Project Insight #11. Acoustic panels salvaged from old office cubicles were painted and attached to the copy room walls to dampen sound and create an interesting graphic.

Project Insight #12. The copy room was separated from the rest of the office to allow for Quality Printers’ full-service attitude for clients.

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